Staging is an investment, and the return is clear:

• Sell Faster: According to industry surveys, staged homes often spend 73% less time on the market than non-staged homes.
• Sell for More Money: A staged home can increase the offer price by up to 10% compared to a non-staged counterpart. This ROI often far outweighs the initial cost.
• Professional Photography: A staged home photographs beautifully, creating a powerful first impression online where over 90% of buyers start their search.
• Highlight Potential: Buyers struggle to visualize empty spaces. Staging defines rooms (e.g., a small office nook, a formal dining room) and helps them imagine living there.

Whole-House Principles

• Declutter & Depersonalize: Remove family photos, personal collections, and excess knick-knacks. Buyers need to see themselves in the space.
• Deep Clean: Every surface must sparkle. Floors, windows, baseboards, and light fixtures are crucial.
• Maximize Light: Open all curtains/blinds, clean windows, and ensure all bulbs are working with bright, warm-white LEDs.
• Neutralize: Repaint bold walls to neutral tones like light grey, beige, or off-white. This makes spaces feel larger and brighter.
• Fix & Maintain: Repair leaky faucets, squeaky doors, and cracked tiles. These small items signal how well the home has been cared for.

Key Rooms to Focus On:

1. Living Room

• Create a conversational furniture arrangement.
• Add texture with throw pillows and blankets.
• Define the space with a area rug.

2. Kitchen

• Clear countertops completely (except for a knife block or a vase of fresh flowers).
• Place a nice bowl of fruit on the island or table.
• Ensure appliances are spotless.

3. Primary Bedroom

• Make the bed with new, neutral bedding.
• Style the bed with pillows and a throw.
• Create a "hotel-like" sense of retreat and relaxation.

4. Bathrooms

• Put out fresh, fluffy white towels.
• Clear shower and countertops of all products.
• Add a small plant or candle.

5. Basement & Bonus Rooms

• Clearly define the purpose of each space (e.g., home gym, game room, guest suite).
• Ensure the area is well-lit and feels warm and inviting, not like a dungeon.