A home's value is determined by what a willing buyer will pay for it in the current market. We use a Comparative Market Analysis (CMA), which compares your home to similar properties that have recently sold, are currently listed, and that failed to sell in your specific Edmonton neighbourhood. Factors like your home's size, condition, features, and current market trends all play a crucial role.

The City of Edmonton assessment value is for municipal tax purposes and is based on mass appraisal techniques from the previous July. It often lags behind the current market value, which is the real-time price buyers are willing to pay. We never use the tax assessment alone to price a home.

This is a common misconception that often backfires. Overpriced homes sit on the market, become "stale," and ultimately sell for less than they would have with a correct, competitive price from the start. We use data to price your home correctly to attract maximum interest, which can often lead to multiple offers at or above the asking price.

How long will it take to sell my home in Edmonton?

The average Days on Market (DOM) varies by area, price point, and market conditions. In a hot seller's market, it can be a matter of days. In a balanced or buyer's market, it may take 30-60 days. A well-priced and well-marketed home will always sell faster. We'll provide you with average DOM for your neighbourhood during our consultation. 

What's included in your marketing plan?

Our comprehensive marketing plan includes:

• Professional photography and HD video tours
• Listing on the MLS® System and Realtor.ca
• Promotion on over 50 public websites (Zillow, Realtor.com, etc.)
• Targeted social media advertising on Facebook and Instagram
• Broker open houses and public open houses
• High-quality print materials

Do I need to be home for showings or the inspection?

No. In fact, it's highly recommended that you leave your home for all showings and the inspection. This allows potential buyers to feel comfortable, speak freely, and imagine themselves living in the space. Your presence can make them feel rushed and inhibit their conversation. 

What happens after I accept an offer?

Once an offer is accepted, the conditions period begins (typically 1-2 weeks). The buyer will complete their home inspection and financing appraisal. We will coordinate these appointments. Once all conditions are removed, the file is sent to your lawyer, who handles the title transfer and financial settlement on the closing date.

Is home staging worth the investment in Edmonton?

Yes. The Alberta Real Estate Association reports that staged homes often sell faster and for more money. It doesn't always mean renting furniture; even "occupant staging" (decluttering, depersonalizing, and rearranging your own furniture) has a massive impact. We offer expert staging advice as part of our service. 

What are the most important things to fix before listing?

Focus on cost-effective repairs that offer the best return:

• Curb appeal: Paint the front door, clean the yard, ensure the exterior is tidy.
• Minor repairs: Fix leaky faucets, squeaky doors, cracked switch plates.
• Fresh paint: A fresh coat of neutral paint in main areas is one of the best returns on investment.
• Deep clean: A spotless home signals it has been well-maintained.